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Growth
without compromise

Achieve naturally longer lashes and thicker brows with our hypoallergenic growth serums.

Eyelash
Growth Serum

Maximise the potential of your natural lashes with ForeverLash eyelash growth serum. Give your lashes the thickness and length you dreamt of!

Eyebrow
Growth Serum

100% rich nutrients that nourish and strengthen your eyebrows. Designed to transform the look of overplucked, thinning or aging eyebrows.

Growth
without compromise

Achieve naturally longer lashes and thicker brows with our hypoallergenic growth serums.

Eyelash
Growth Serum

Maximise the potential of your natural lashes with ForeverLash eyelash growth serum. Give your lashes the thickness and length you dreamt of!

Eyebrow
Growth Serum

100% rich nutrients that nourish and strengthen your eyebrows. Designed to transform the look of overplucked, thinning or aging eyebrows.

For all
skin types

Cruelty
Free

Paraben
Free

Sustainably
Sourced

Growth
guarantee

The Forever Ideal
Promise

A revolutionary brand that crafts only the most special beauty products inspired by age-old effective practices. We handpick the best ingredients to nurture your looks and our scientists blend them together under the highest quality control standards. Zero compromises!

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Our ingredients

The Forever Ideal series packs a number of premium ingredients such as Biotin, Provitamin B, Caffeine, Vitamin E and Apple Stem Cell. All-Natural nutrients clinically tested and proven to revitalize your brows and lashes.

Provitamin B5

Castor Oil

Vitamin E

Apple Steam Cell Extract

Forever Lash
Growth Serum

Your eyelashes are breaking and falling out? We’ve got the remedy. Forever Lash is a unique blend of powerful nutrients such as Biotin, Caffeine and Vitamin E that stimulate growth and leave you with visibly thicker lashes in no time!

No fillers like parabens, silicon or fragrances, only high-quality ingredients. Your lashes will thank you for that!

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Forever Brow
Growth Serum

Your eyebrows suffer plenty of daily wear and tear. This is where Forever Brow comes to the rescue! The Provitamin B5 and Vitamin E provide extra hydration and stimulate growth so your brows have a solid glow. Stop losing and start gaining with Forever Brow!

Quick and effective formula. With daily use you should start seeing amazing results in as little as 2 weeks!

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Why Our Customers Love Forever Ideal

Milani T.

3 days ago

Verified Buyer

"Takes seconds to apply!"

Easy application really helps in skincare... wasn't a fan of all that stuff but this serum made me one. I noticed incredible results in a short period of time!

Hailey R.

3 days ago

Verified Buyer

"No doubts now!"

Despite being a little skeptical I went ahead and purchased this. I second guessed it until it arrived, and honestly had low expectations. And boy did it exceed my expectations. The Castor Oil and Biotin work wonders when it came to fixing my eyebrows!